MARRYING VALUE AND SUSTAINABILITY
The beRESONANT Accelerator places brands at the intersection of craftsmanship and technology with a distinct advantage: the technology they use to design, sell, and manufacture is specifically designed to amplify their creativity, not hinder, streamline, or replace it. They design beRESONANT products virtually and produce on-demand, which has several important implications. First, the brands don’t hold inventory for these products, which means they don’t create waste by dumping or incinerating what they don’t sell. This makes them sustainable.
Second, the cost of experimentation for beRESONANT products is zero: the brands can test, iterate, and react in real-time based on any number of factors (e.g., customer feedback, current events) with no financial or operational barriers. Plus, the designs they create as part of this program are protected by blockchain technology, which provides them proof of ownership. This makes them valuable. The combination of sustainable and valuable makes them competitive.